About
One Vision, One Story, One Passion
From a love and experience for fashion to a passion for sport and wellness, discover the history and values that shape OPOI.
The OPOI Spirit
OPOI is more than just a clothing brand: it's a vision. A meeting of two worlds rarely seen side by side: luxury and sport . Each piece is designed to combine style and performance by incorporating technical materials and socially responsible and environmentally friendly manufacturing.
Founded by Estelle Morelli , OPOI was born from a passion for fashion and a deep desire to reinvent the approach to clothing in a new everyday life dictated by wellness. Her experience with major luxury brands and her passion for vintage have allowed her to refine her vision, demand excellence and create a new universe in the world of sportswear.
An Inspired and Mastered Creation
Each OPOI collection is the result of careful consideration of how clothing supports movement while breaking the mold of the sports world. Designed to last, our pieces transcend trends and offer timeless elegance.
We choose to produce in workshops rather than in large factories, where people and the environment are fundamental concerns. Every detail has a purpose, every finish is meticulous, for garments that embody a fashion that is both sophisticated and functional.
A Vision of Fashion
“Free yourself from trends, reject fast fashion and create your own style rooted in your lifestyle.”
At OPOI, we believe in fashion where innovation meets refinement. Each creation is a tribute to freedom of movement, comfort, and natural elegance.
Wearing OPOI means asserting an identity, playing with one's style while forgetting constraints, embracing uncompromising modernity.